Shoe Boss News

What Actually is Sustainable Fashion?

There’s been so much talk about sustainability and sustainable fashion, but we might not be doing a great job as an industry to actually define with this is.  This also opens up the doors for many brands and companies to claim that they are being sustainable without making measurable differences to their products and processes, or “greenwashing.”  As much as I believe it is so important to hold brands and companies accountable for the messaging they are putting out there, I actually think the fact that most companies are seeing the importance of having a sustainable offering as a really good thing!  This means that we (the client, the customer, the user) are demanding sustainable options and inquiring about sustainable practices. 

What if we each did just one thing to love this planet?

There is no such thing as perfectly sustainable. Sustainability is about focusing on our environmental impact and how we can continuously improve upon it. Most importantly, we can't do this alone. We each need to be working together to contribute towards sustainability, the ultimate form of planet love.